According to legendary investor Vinod Khosla, “90% of investors add no value…70% of investors add negative value.” In addition to being the founder of Khosla Ventures and co-founder of Sun Microsystems, he was an early investor in Square, DoorDash, Instacart, Affirm, and OpenAI.

Start-ups need money, but they also need guidance. The top three things a start-up needs to be successful are a strong core team, a solid business model, and an effective go-to-market strategy. More often than not, your investors lack the experience to help you in these areas. Beyond the board meeting or connections to other experienced founders, getting guidance that moves the needle is hard. But there are great investors out there that can do both. So, make sure you ask potential investors how they can add value.

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